Analysis of The Factors Affecting The Interest of Overseas Students In Choosing a Boarding House
DOI:
https://doi.org/10.31538/munaddhomah.v4i4.442Keywords:
Price, Facilities, Location, Students, Boarding HouseAbstract
A boarding house is a place to live that is needed by overseas students. In choosing a boarding house there are several factors that are taken into account by students, including price, facilities, and location. The purpose of this study is to analyze how the influence of price, facilities, and location factors influence the interest of overseas students in choosing boarding houses. This research was conducted in Kec. Southern Region, Kab. Labuhanbatu using quantitative methods. Data was collected by distributing questionnaires to 74 overseas students living in boarding houses around the South Rantau sub-district. The results showed that there was a positive influence between price, facilities, and location on the interest of overseas students in choosing boarding houses by 63% while the remaining 37% were influenced by other factors not examined by researchers.
Downloads
References
Adi, R. N. (2013). Analisis Faktor–Faktor Yangmempengaruhi Keputusan Pembeliandengan Sistem Pre Order Secaraonline (Studi Kasus PadaOnline ShopChopper Jersey). Universitas Diponegoro, 1(2), 1–92.
Alma, B. (2018). Manajemen pemasaran & pemasaran jasa. CV. Alfabet.
Astari, R., Simanjorang, E. F. S., & Syahputra, R. (2022). The Effect of Price, Quality of Service, and Quality of Service on Customer Satisfaction at Cafe Ranu Raseyan Rantau Prapat | Astari | Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. Bupadest International Research and Critics Institute, 5(2), 9818–9830. https://bircu-journal.com/index.php/birci/article/view/4777/pdf
Dwiyanti, E. (2008). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Layanan Internet Banking Mandiri. Universitas Diponegoro.
Ekinci, Y., & Hosani, S. (2009). Destination Personality: An Application of Brand Personality to Tourism Destinations. Journal of Travel Research, 45, 127–140.
Hariani. (2013). Analisis pengaruh bauran pemasaran terhadap minat beli konsumen menggunakan gas LPG. Jurnal Manajemen & Bisnis, 16(2).
Heizer, J., & Barry, R. (2015). Manajemen Operasi : Manajemen Keberlangsungan dan Rantai Pasokan (Edisi 4). Salemba Empat.
Husen, A., Sumowo, S., & Rozi, A. F. (2018). Pengaruh Lokasi, Citra Merek Dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Mie Ayam Solo Bangsal Jember. Jurnal Manajemen Dan Bisnis Indonesia, 4(2), 127. https://doi.org/10.32528/jmbi.v4i2.1757
Kotler, & Armstrong. (2015). Marketing an Introducing Prentice Hall twelfth edition. Pearson Education Inc.
Kotler, & Armstrong, P. (2010). Prinsip-Prinsip Pemasaran. (Edisi Ke-1). Erlangga.
Kotler, Armstrong, P., & Gary. (2014). Principles Of Marketing. Pearson.
Kotler, P., & Armstrong, G. (2012). Prinsip-Prinsip Pemasaran (Edisi 13 J). Erlangga.
Kurniawan, A. (2015). Analisis Pengaruh Lokasi Dan Fasilitas Terhadap Keputusan Mahasiswa Memilih Tempat Indekos Dengan Harga Sewa Indekos Sebagai Variabel Moderasi. Jurnal Ekonomi Dan Kewirausahaan, 15(2), 236–244.
Murty, D., & Khasanah, I. (2015). Analisis Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Pelangi Kemasan 600Ml Di Semarang. Diponegoro Journal of Management, 4, 1–11.
Peter, J. P., & Olson, J. C. (2000). Consumer Behavior : perilaku konsumen dan strategi pemasaran jilid 2 (Edisi 4). Erlangga.
Resmi, N. N., & Mekarsari, N. K. A. (2011). Faktor-Faktor yang Mempengaruhi Perilaku Anak Kos dalam Pemilihan Rumah Pemondokan di Kota Singaraja. Jurnal Sains Dan Teknologi, 11(1), 112–118.
Rianto, S., Simanjorang, E. F. S., & Fitria, E. (2021). Analysis of the Influence of Brand Image, Reference Group, Location on Purchases at Warkop On Mada Rantauprapat. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 279–285. https://doi.org/10.31538/NDH.V6I2.1438
Sam, A. (2012). Sahabat Bersama. PT.Rineka Cipta.
Simanjorang, E. F. S. (2020). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kopi Pada Warkop ONMADA Rantauprapat. Ekonomi Bisnis Manajemen Dan Akuntansi (EBMA), 1(1), 91–101. https://doi.org/10.36987/EBMA.V1I1.1903
Simanjorang, E. F. S., & Chindi. (2022). Pengaruh Harga, Kualitas Produk, Kualitas Layanan Dan Kelengkapan Produk Terhadap Loyalitas Pelanggan Umkm (Studi Pada Toko Perabot Alumanium “Sas” Rantauprapat) | Simanjorang | Jurnal Manajemen Akuntansi (JUMSI). Jurnal Manajemen Akuntansi (JUMSI). https://jurnal.ulb.ac.id/index.php/JUMSI/article/view/2487
Slameto. (2010). Belajar dan faktor-faktor yang Mempengaruhinya. PT.Rineka Cipta.
Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Suhardi, Y., Zulkarnaini, Z., Burda, A., Darmawan, A., & Klarisah, A. N. (2022). Pengaruh Harga, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan. Jurnal STEI Ekonomi, 31(02), 31–41. https://doi.org/10.36406/jemi.v31i02.718
Tanjung, A. R., Simanjorang, E. F. S., Prayoga, Y., & Limbong, C. H. (2021). The Effect of Company Image, Service Quality, and Completeness of Facilities on Customer Satisfaction In Bank Muamalat Rantau Prapat. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 3032–3038. https://doi.org/10.33258/birci.v4i2.2011
Tjiptono, F. (2012). Strategi Pemasaran (Edisi 3). Penerbit Andi.
Tjiptono, F. (2014). Service, Quality & Satisfaction (Edisi 3). Penerbit Andi.
Tjiptono, F. (2016). Pemasaran Jasa. Banyumedia.
Yeni, F. (2010). Pengaruh keunggulan bersaing diferensiasi terhadap minat beli ulang konsumen pada kfc di kota padang. Jurnal Ekonomi Dan Bisnis, 2(4).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Nila Riska Ristanti, Elida Florentina Sinaga Simanjorang, Christine Herawati Limbong
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Munaddhomah: Jurnal Manajemen Pendidikan Islam is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://pasca.jurnalikhac.ac.id/index.php/munaddhomah